The medium is the message, but the message is also intrinsically tied to the medium in a reciprocal relationship, especially when you consider social media. Why? Because with social media, the medium is the audience.
The way you frame your content has to be paramount when you consider social media messaging. Sure, there is considerable overlap, eg. Pinterest, Instagram and Facebook all skew to a female demographic while YouTube, G+ and Reddit, but there are also great divides, like Tumblr with their young audience and Linkedin is much older and affluent. An employed woman isn’t going to respond to a video about cupcakes the same way a teen boy would, so why would you post the same content with the same message to both those mediums and, hence, both those audiences?
I know this is a bit adsy/online marketer of me to point out, but it’s something that I think is increasingly relevant as more social media technologies come into play and lazy practitioners just decide to copy+paste their content to all the social platforms, regardless of if it’s appropriate to the medium.
Q: What social media platforms do you use the most or are your favourites for a particular activity? Why?
Bonus Q: Do you fit into the ‘average’ user type for that social media platform?
Related articles
- Encouraging social media engagement – 10 top tips (simplybusiness.co.uk)
- Three Ways Companies Blow it With Social Media (blogs.wsj.com)
- How to Become a Social Media Expert (istitutodiplomatico.wordpress.com)
multimodal media 